March 23, 2017.
Institute of Oriental Cultures and Languages
Károli Gáspár University of the Reformed Church in Hungary
Buda Béla Hall, Reviczky utca 4., Budapest

Program
9.00 Opening
9.15 Keynote lectures
Chair: Ildikó Farkas
Judit Hidasi: The (not so) Soft Power of Japan
Ronald Saladin: NegotiatingLifestyle – Popular culture and the longing for a new work ethos in Japan
11.00-11.15 Questions
11.15-11.30 Coffee break

11.00 Media and politics
Chair: Júlia Somodi
11.00 Kei Kuragane: The USSR, Russia, Putin as Entertainment: Introduction to Japanese (Sub-) Cultural Discourses towards Russia in the Twenty-First Century
11.20 Márton Szemerey: Contested Memories and Competing Representations: Animated Narratives about the Japanese Experience of Second World War
11.40 Emese Kovács: Apology in the Japanese media
12.00 Questions
12.15-13.15 Lunch break

13.15 Entertainment
Chair: Márton Szemerey
13.15 György Farkas: From Subculture Movies to Mainstream Cinema: Authorial and Genre Practises Side by Side in Contemporary Japanese Film directors’ Ouvres
13.35 Junko Miyama: Why do the “Party People” all come for Shibuya? – Halloween (r)Evolution in 2010s Japan
13.55 Marianna Lázár: The Four Gods’ belief in today’s popular culture
14.15 Questions
14.30-14.45 Coffee break

14.45 Youth Subcultures as Mainstream
Chair: Emese Kovács
14.45 Leonidas Georgiadisz: Pokémon Go as a new form of mainstream Japanese video gaming
15.05 Dóra Marsal: The rise and fall of Japanese pop music dominance and its implications
15.25 Anett Pataki: Keep Your Face – The importance of image for the Japanese idols
15.45 Questions
16.00-16.15 Coffee Break

16.15 The Soft Power of Anime
Chair: György Farkas
16.35 Angelika Pataki-Tóth: Religious Symbolism in Saint Young Man – The Movie
16.55 Máté Kovács: Japanese Cultural Elements in Anime
17.15 Veronika Gellén: Cosplay in Hungary
17.35 Márta Medgyesi: Hungarian Soft Power in Japan
17.50 Questions
18.00 Closing